Story of Us
We Fight For Those Fighting For Others
We See the Potential in People. Story Unleashes It.
Story of Self was built by an educator and a counselor who saw the same gap everywhere they worked. People were taught what to do, but never helped to see who they are. Identity was the missing layer. Everything else followed from that.
Where This Started
Aaron spent 25 years as an educator and coach before stepping into behavioral health. Nikki is a licensed counselor who has walked with people through addiction, trauma, and recovery. Different paths. Same discovery.
We watched good people get good help and still leave the same way they came in. Not because they lacked skills, but because the story they believed about themselves never changed.
The missing layer was always identity. Not coping skills. Not more information. The story a person carries about who they are and what their life means.
Story of Self started as a way to help one person at a time. When the results held up in treatment centers, schools, universities, and beyond, it became a complete curriculum. The research followed the practice. The practice confirmed the research.
For Families
For Organizations
The People Behind Story
An educator and a counselor, with decades of combined experience in teaching, coaching, counseling, recovery, and leadership development.
We built Story of Self inside the rooms it now serves, with the people who needed it most.
Aaron
- Author of Story of Self, the book behind the framework
- MA in Leadership, with 25 years in education and coaching before moving into behavioral health
- Has trained at every level, from individual clients and clinicians to CEOs and executive teams
- Brings Story into treatment centers, schools, universities, justice settings, and businesses
Nikki
- Licensed Counselor and Educator
- Specialist in addiction recovery, trauma, and behavioral health
- Direct clinical experience with survivors of sex trafficking, abuse, and addiction
- Curriculum developer and trainer who helps organizations bring Story into their work
Why We Exist
Why: We see and unleash the potential in people, so they can change their own lives.
How: Through Story. To change your life, you have to change your story.
What: We teach organizations and coach individuals to use Story, so people change identity, not just behavior.
TWO WAYS WE HELP:
- Equip: Organizations get the curriculum, training, and support to use Story with the people they serve.
- Coach: Individuals work one on one with a Story coach, often referred by someone who is fighting for them.
Identity Is the Layer Most Help Never Reaches.
Most programs, classes, and plans teach people what to do differently. Story of Self works on why they keep doing it. When people make new meaning of their experiences, behavior follows in a way that information alone never produces.
That is how people move from lost to purpose. And the people who finish Story don’t just change. They become Champions, ready to fight for others and for the person they are becoming.
Our Core Values
WHAT GUIDES EVERYTHING WE DO. We are all in!
PEOPLE FIRST
Every Person Has a Story Worth Living. Behind every behavior is a person and a story. That is where we start, every time.
ALL BOATS RISE
When One Rises, Others Rise Too. When a person, a family, or an organization grows, everyone around them benefits. We build Champions who lift others.
DO THE IMPOSSIBLE
We Believe in People Others Have Given Up On. We have watched people everyone else wrote off change their stories. So we never put a ceiling on anyone’s potential.
“This approach fosters ownership, accountability, and authentic transformation in a way that few treatment modalities can. In my experience, it stands out as one of the most powerful and effective tools for healing and growth in the mental health field today.”
~ Clinical Professional, Story Partner Program
Who Are You Fighting For?
THE NEXT STEP IS SIMPLE AND FREE.
Whether you are fighting for someone you love or for the people your organization serves, it starts with a 30-minute conversation. We will listen to your story and show you what is possible.
No obligation. No pressure.