Story of Us
Story Based Life Coaching
Story of Self was born at the intersection of pain, purpose, and transformation. Developed by Aaron and Nikki, leaders in education, counseling, and story healing, this framework started as a personal tool and became a complete curriculum with books, training programs, and a growing community.
The journey follows a universal arc of transformation rooted in personal growth and practical change. What began as a single idea is now helping thousands rewrite their inner story and rise from what once held them back.

Meet The Guides
We’ve lived this story. Now we help others write theirs.

Aaron
- Over 30 years in leadership development
- MA in Leadership
- International speaker, trainer, and coach
- Author of Story of Self
- Coach to leaders, athletes, people in recovery, and changemakers of all kinds

Nikki
- Licensed Counselor and Educator
- Specialist in addiction recovery, trauma, and personal development
- Coach, trainer, and entrepreneurial leader
- Experienced in counseling survivors of sex trafficking, abuse, and addiction

We Guide People Beyond Recovery and Into Purpose
What We Offer:
- The Story of Self book and guided workbook
- A unique 6-part model of transformation
- Certification training for coaches and organizations
- Free leadership training and recovery tools
- A courageous community of changemakers
- Ongoing support for those in recovery, transition, and leadership
We Believe That Lasting Change Starts Within
Our Core Values
We are all in for transformation. Personal. Relational. Global.

PURPOSE
People First. There’s a hero in every person. Everyone’s story matters.

COMMUNITY
If One Boat Rises, All Boats Rise. When we change our own story, we give others permission to rise too.

ACTION
Everything Is Impossible Until It’s Done. We challenge the status quo, stretch our limits, and step into the extraordinary.
“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it’s the only thing that ever has.”
— Margaret Mead
Join The Mission
Want to help change a million stories and change the world?
How to Get Involved
- Join the Adventure: Explore our community. It’s free to join.
- Become the Hero of Your Own Story: Start your journey with free resources and tools.
- Learn to Lead as a Champion: Begin your path in story-based leadership.
- Bring Story to Your Program: Reach out to explore custom training options for your organization.